Never before could B2B publishers extract so much value from their media properties as they can now. That potential exists in the sheer volume of content that publishers own, the depth of their subscriber data, the variety of today’s media, and the marketing power of new distribution vehicles.

Asentech creates technology solutions that enable B2B publisher to fully extract that value and fully leverage those opportunities. We have worked with more than 200 B2B publications in fields as diverse as healthcare, construction, finance, music, broadcasting, education, and retail.

Our Experience

Web design and UX

Our team of designers focus on simplified experiences to connect users with the brand. Our approach is:

  • Intuitive Navigation (develop UX strategy with card sorting framework, taxonomy research and design, and sitemap design)
  • Mock-ups and prototyping
  • Responsive Experience (for today’s mobile-first user).
  • Improve site usability (using research and ongoing usability testing to propose and iterate on designing meaningful user interactions).

Technology

With a CMS (content management system) at the core of digital marketing, our approach is API-driven to integrate the CMS with several technologies (including subscription management, ecommerce management, paywall and marketing automation solutions) to create a unified experience for the users.

Our CMS implementation experience includes:

  • WordPress, PHP
  • Drupal
  • Sitecore
  • DNN (.Net Nuke)
  • Ektron, among others

Custom Development

Backed by our experience working with leading publishing companies, we bring to you a unique combination of publishing expertise and technology innovation. Whether it is integrating or revamping legacy applications, API development or customized solution, you have a reliable partner in us.

We have a significant talent pool in the following technologies:

  • Microsoft Technologies
  • LAMP (Linux-Apache-MySQL-PHP)
  • MEAN (Mongo DB-Express JS-Angular JS-Node JS)
  • Javascript
  • HTML5 / CSS3
  • Solr / Elastic Search
  • Rest APIs

We bring a proven track record in content publishing and audience engagement. And we offer deep expertise in allied fields like market data management and campaign operations. In other words, our skillset is a unique hybrid of technology, marketing, and publishing industry capabilities — and is ideal for helping publishers win in today’s B2B media marketplace.

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