Business Opportunity / Problem

PSKW, now part of ConnectiveRx, operated a copay card service to pharmaceutical companies looking to increase sales by offering discounts to customers who might otherwise choose a different brand were it not for the discounts. The challenge for PSKW was the amount of time and effort spent fielding clients’ requests for analytical reports on copay program performance — i.e., were these pharmas targeting the right customers, were they offering the right discounts, how could program ROI be maximized, etc. These constant requests were putting a significant strain on PKSW’s small analytics team, leading to a backlog of reports and ultimately lower client satisfaction.

Solution

We catalogued every standard and custom report the PSKW was providing to its clients and built a web application to automate this reporting. We also worked closely with PSKW’s analytics team to incorporate a modeling tool that enabled dynamic simulations against competitive products to provide evidence-based recommendations on how to maximize copay program ROI. Overall, the automation of this process helped our client save over a million dollars in operational budget over five years.

Results

Our client was able to promote the use of this portal to the client solutions team within their company, which lead to a drastic reduction in the number of requests being sent to the Analytics team allowing them to shift their focus on higher strategic objectives.

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