With the basic premise still being “content is king”, the publishing industry is facing new frontiers where print is on decline and competition in creation of content is coming from all quarters; blogs, news feeds, et. al.
On the B2B publishing side, Asentech has assisted traditional and established publishing companies to adopt to this fluid eco-system with appropriate digital transformation strategies, across the varied industry verticals
Asentech has proven experience across licensed and open source Content Management Systems (Drupal, WordPress, DotNETNuke, Kentico), Lead and Audience Management System, Ad Management Systems (DFP, AdTech, OpenX), Analytics Systems (Google Analytics, Omniture, WebTrends). We have delivered projects on a Service Oriented Architecture (SOA) framework across web and mobile applications.
The EDM process was re-architected using MS SSIS. The entire process would now take less than 20 hours to complete and could be run on a weekday. The data quality issues were minimized by using Fact and Dimension Tables.Request Info
All Websites for our mid-size publishing client were re-developed using DNN or Drupal /WordPress combination. This Migration to a complete open source environment eliminated any licensing costs, and having a unified technology stack also allowed our client to create higher efficiencies in hardware utilization, better user experience for editorial staff and allowed the organization to consolidate and prioritize skill sets needsRequest Info
We used service oriented architecture (SOA) to design a custom Lead gen system for our mid-size publishing client. This system was implemented to ensure interfaceability with multiple sources, automated for data collection and curation and customized reporting to provide leads at an enterprise level. The system was built with inherent scalability to endure the addition of new data sources, new data sets and expanding volume of data.Request Info
For our mid-size publishing client, we hosted all data using a combination of WordPress and php with caching features to seamlessly load the data on the front end with significantly faster response times. This allowed our client to deploy changes very quickly.Request Info