Social media marketing is an art, and requires not only using best practices but also bending the rules when needed. As a marketer, your job is to learn those best practices and then alter them.

In this article, we will be listing the best practices of social media marketing. These will help you understand what you are doing wrong and improve yourself in the long run. So, without any delay, let’s get started.

1. Communicate effectively with your audience

Social media platforms are not much different when it comes to interaction. It is obvious, your audience loves the interaction, and when you do it immediately, you will garner more response. The response time should be less than an hour to be effective. 53% of the customers expect brands to respond to their queries within one hour when it is a normal query and 72% when it is a complaint. However, there is no hard and fast rule on response time as the faster you respond, the better it would be.

2. Daily posting

Social media is all about connecting to your audience, and there are no breaks, unlike real life. It runs 24/7 which makes it more important to post daily. Your audience loves regular good content that can help them understand the world around them. This means that it needs to be useful for your audience one way or another.

If you fail to post daily, you will risk losing followers and engagement. That’s why you need to be prompt when it comes to dealing with your followers. Also, the nature of the content depends on the social networking platform.

3. Optimization

As a social media marketer, your job is to improve the results constantly. That’s why you should have proper analytics in your social media platform. Once the data is collected, you can use it to optimize further and improve. Iteration is the key here, and if you want a long term success, you need to optimize your social media campaign from time to time.

4. Use technology effectively

As there is a lot of manual work that you might have to do, it is a good idea to use the tools at your disposal. There are plenty of social media tools that you will help you improve your efficiency and ensure proper growth.

5. Use Auto-Scheduler

Auto-scheduler can help you get your posting in control. As a marketer, it is hard for you to understand when to post your social media content. Auto-scheduler can help you with the problem by automatically picking the right time for your post and publish them accordingly. This will remove the guesswork and improve performance.


Social media marketing is a competitive field where almost every company is trying to capture a new audience. The most important thing is to have fun while doing it; otherwise, you can quickly lose your patience. Also, try to be engaging and authentic in every conversation with your audience.

About the Author

Vaibhav is an associate project manager with Asentech. He holds a “Certified Scrum Master”, “Six Sigma Yellow Belt”, “ITIL Foundation” & "Google's Digital Marketing" certifications. With over 7 years of experience he has garnered expertise in project management, people management, client engagement, knowledge management, requirement gathering, client handling & chairing scrum calls.