When it comes to personalization, many companies spend tons of resources in getting things right. However, the use of technology makes it harder for them to customize their content or service truly.

In this article, we will be exploring content personalization using Sitecore on healthcare solutions.

What is personal information?

Personal information is the key to personalization. It is the information or opinion that is related to a person who can be identified. The definition of PI has been explained carefully in the US’s Information Privacy Act 2009.
For companies, it is the process of creating personalization content for individuals so that their engagement rates go up. Even the digital marketer think that content personalization is important for business. For example, healthcare websites can take full advantage of personalization. However, the lack of tools makes it harder for them to implement content personalization effectively.

Data leaks – A hurdle to content personalization

The data leaks are also a big concern when it comes to content personalization. They are becoming more common and an issue that both users and companies are trying to fight on a constant basis. No company is safe from the data breach. The recent data breach of Google plus users shows how even the best company suffer from the issue. There have been big data breaches in the past decade and you can find the list to the big ones here.

Personalization content on healthcare websites

Healthcare websites can truly benefit through content personalization. The personalization can help engage patients and show them the information that benefits them. There are many benefits to using personalized content. Let’s list a few of them below.

  1. Improved engagement and conversions
  2. Show useful information
  3. Remove clutter and be useful
  4. Measure every metrics associated with the individual

For healthcare to make their personalization work, they need to collect a lot of data related to a user. For example, they need to collect ambient, behavior, user provided, and system integrated data. The best approach is to use a content management system that offers all the tools to bring personalization.

Meet Sitecore

Sitecore is a popular content management system that uses. NET framework. It is also an eCommerce solution. Sitecore lets you design the personalization with proper data input setup, execution, and configuration. With it, you can properly set up personalization. It also offers tons of other advantages.

  1. Improved workflow
  2. Secure
  3. Supports integration with other solutions
  4. Supports multiple content languages and is truly international
  5. Supports rapid development and extensibility
  6. Marketing-friendly

Sitecore’s content personalization and data security

Sitecore’s personalization feature is rich and provides the admin full-control over the customization. It lets you personalize based on geographical location, implicit and explicit inputs and a rule set the editor to add rules according to requirements.
Sitecore data security is also top notch as it uses security models that offer complete control over the PI data and ensure that they remain safe. It uses a .NET security engine which offers tons of advantages including plug-and-play feature, abstraction, performance, redundancy, and so on.

So, what do you think about Sitecore and its content personalization features? Are you going to use it? Comment below and let us know.


About the Author

Abhijeet is Sr. Manager, Technology and Solutions at Asentech, responsible for managing technical teams, designing solutions, performing productivity enhancements, and assuring the technical excellence of teams across projects. Abhijeet has 18 years of experience in Solutioning and Delivering enterprise applications for various clients across multiple domains. He is a technology enthusiast with experience in Microsoft technologies like .Net, BizTalk, JavaScript frameworks, SharePoint, MS Project Server to name a few.
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