Digital is embedded in pharmaceutical marketing, with marketers using it in numerous ways. Keeping pace with the changing ecosystem and adapting to it has become a key challenge, yet when it comes to embracing innovation, pharma is less enthusiastic relative to other industries. Digital channels are multiplying and consumer habits are evolving faster than ever. Pharma marketers face many constraints but they must embrace innovation. That is the only way

To view this interview on PharmaSummit website, please click here

About the PharmaMarketing Summit 2020

The 18th PharmaMarketing Summit is the premium forum bringing pharmaceutical marketing executives together with solution providers. The Summit offers an intimate environment for a focused discussion of key new drivers shaping Pharmaceutical marketing and sales.

About the Author

Swati is CEO and Managing Partner at Asentech. She holds a Master's degree in Bio Statistics from Rutgers University. She has professional experience in primary research in Life Sciences, advance statistics in pharma brand marketing and advance modeling for Risk and Fraud detection. She was a part of core strategy group for growth opportunities at E&Y.