Digital is embedded in pharmaceutical marketing, with marketers using it in numerous ways. Keeping pace with the changing ecosystem and adapting to it has become a key challenge, yet when it comes to embracing innovation, pharma is less enthusiastic relative to other industries. Digital channels are multiplying and consumer habits are evolving faster than ever. Pharma marketers face many constraints but they must embrace innovation. That is the only way
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About the PharmaMarketing Summit 2020
The 18th PharmaMarketing Summit is the premium forum bringing pharmaceutical marketing executives together with solution providers. The Summit offers an intimate environment for a focused discussion of key new drivers shaping Pharmaceutical marketing and sales.