If you want to improve your business, then you need to do proper social media marketing. By doing social media marketing, you will be able to reach a new audience and help your brand grow based on your target audience.

Social media platforms such as Twitter, Facebook or even Instagram can help leverage your growth. So, how does it help? In this article, we will be listing the reasons how social media marketing helps you grow your business. Let’s get started.

Getting the word out

The first most significant benefit of social media marketing is reaching to a new audience. As a business, you need to reach out and ensure that people know what you are doing. Without proper exposure, it is hard to grow which means that the first stepping stone is to let others know about you. Once you reach a decent fan following, you can see steady growth as people love to speak about great product or service.

It is cost effective

Unlike popular belief, social media is a cost-effective method to grow your business. The returns that you get far exceeds the investment that you do. As social media are optimized to provide the best value, you will reach your audience if you use organic methods or low-cost advertising features.

Global reach

With social media marketing, you can reach an audience with diverse demographics and ages. According to the Pew Research Center study, 69% of the US adults use social media, and that’s huge considering that traditional advertisement fails to reach even half amount of audience.

Customer service

With a considerable percentage of the population using social media, there is no doubt that it can also be used as a way of communicating and even providing customer service. Business can quickly solve customer’s problem giving them another reason to stick with your service. The key here is to provide a memorable experience for the customer without his need to reach out on phone or other methods. Businesses also benefit as it makes customer service more efficient and manageable.

Improved search engine visibility

Social media marketing can help you rank better in search engines. The most obvious reason is that Google always prefers sites that are referred to by other authority domains. If you do social media marketing, you are automatically creating backlinks from social media platforms such as Twitter, Facebook or Instagram. This enables your website to go an extra mile when it comes to organic rankings.

Better customer insight

As you interact with your customer through social media platforms, you are bound to learn more about them. Through social media marketing, you gain better customer insight which can help you not only understand your audience better, but also improve your product/service. These insights can also help you to craft a better marketing strategy and use social media as a growth tool.


In the era of internet and connectivity, there is no doubt that you should not do social media marketing to ensure proper growth. Do you think that social media marketing is more effective than traditional marketing? Comment below and let us know.

About the Author

Swati is CEO and Managing Partner at Asentech. She holds a Master's degree in Bio Statistics from Rutgers University. She has professional experience in primary research in Life Sciences, advance statistics in pharma brand marketing and advance modeling for Risk and Fraud detection. She was a part of core strategy group for growth opportunities at E&Y.