As a business owner, it is your responsibility to make your website an extension of the value that your organization provides to potential customers. It should always be your priority to offer the best user experience possible to anyone visiting your website. One of the biggest challenges of owning a website is spotting issues that hinder user experience and resolving issues.

Let’s take a look at a few tips that will help you diagnose problems that may exist on your website
hindering navigation or overall usability for your audience.

Check mobile views

A large number of internet users access websites on their mobile devices, and it’s important to ensure that your website is working as intended on phones and tablets. A bad habit that many website owners have is not checking mobile views. If the amount of time it takes to scroll through your website and access content is too high, you may be losing possible conversions.

You should check your call to action statistics and how easily users are able to find relevant links to navigate around your pages. Put yourself in the shoes of your audience and look for usability issues that may exist on your website. You should constantly try to improve your content on the mobile version of your website to make it as easy to use as possible. Try to implement UI changes from time to time, and it’s a good idea to check out other popular websites to borrow new ideas from.

Improve your content

Good content is core to any website, but not too many website owners actively try to improve quality. You should consider people around you to browse through your content and see if anything can be improved. A different perspective can be a great indicator of changes needed on your website.

User experience can be subjective, and opinions of a website owner can be different from that of the average audience. Your website’s content should be designed in a way that it does not overwhelm your audience and anyone can get to the appropriate links they are looking for easily.

Changing UI elements and design

Consistency is the number one goal of any website’s design philosophy. You want your UI elements to be consistent across all pages, and you need to check the most minute details including buttons, fonts, writing styles and colors. The visual design of your website can affect
user experience heavily.

Whenever users go through a web page, they look for actionable content that includes keywords, buttons, and links to move to other pages. Making use of stylized text makes it easier for users to identify important parts in your content and be directed to important pages like store listings or contact pages easily. After you make the necessary changes get your website evaluated for opinions on usability from others

Conclusion

A well-designed website should have its core “idea” incorporated into all pages. If you are offering a particular product or service, users should be able to know everything they need to know from well-linked pages and a clean user interface.

Website design philosophy changes over time, and it’s important to keep up with the latest and more effective trends as well to ensure your website is top-notch and offers a great user experience.


About the Author

Vaibhav is an associate project manager with Asentech. He holds a “Certified Scrum Master”, “Six Sigma Yellow Belt”, “ITIL Foundation” & "Google's Digital Marketing" certifications. With over 7 years of experience he has garnered expertise in project management, people management, client engagement, knowledge management, requirement gathering, client handling & chairing scrum calls.
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