Business Opportunity / Challenge

Our client acquired an entity with several OTC products. They wanted to introduce the new products under their umbrella. In the new portal, the client wanted to incorporate eCommerce functionality with their native marketing automation interfaces.

Solution

Asentech developed an SOA within Sitecore incorporating all the new products, allowing marketers to add more products/content without any development. We also integrated the portal with BigCommerce for core eCommerce functionality using CMS, CRM, eCommerce, Marketing Automation, Content Syndication as technology.

Technology

Sitecore CMS, Eloqua