Case Study

Platform Build: Health Care Engagement Platform

Business Services Marketing Operations
March 04, 2022 | Less than a minute

Business Opportunity / Challenge

Our client, a leading healthcare communications company, engages healthcare professionals (HCPs) through peer-to-peer, personal, and non-personal programs. However, they had a legacy platform built for one customer without scalability to other customers/markets. Besides, the tracking for HCP activities on the Platform was missing.


Asentech built a multi-tenant, scalable framework for both HCPs to engage and share events and resources. We made the Platform for ‘Total Engagement Tracking’ from campaign to event registrations.


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