Business Opportunity / Challenge

Our client was looking at getting support in standardizing web performance reporting across 60 geographic locations. In addition, they wanted a unified portal and KPI framework to enable senior management to quickly understand in a highly visual and intuitive way how these digital properties were performing individually and collectively on a set of standard insightful metrics.

Solution

Asentech conducted a comprehensive analysis of its critical messaging, digital assets, and KPIs. Then, in collaboration with leaders from our client partner, we established corporate processes and performance metrics, creating standardized, customized dashboards across all 60 properties to improve their efficiencies and optimize their digital spending.

Technology

Microsoft .NET, Google