HCP Engagement Platform for 40 Market Roll-Out
Business Opportunity / Challenge
Our client wanted to develop a comprehensive framework (Web Portal + Customer Identity Platform) to support its commercial needs for driving HCP engagement across 40 markets. Each market had unique regulatory and commercial requirements to be considered.
Asentech developed an intensive and collaborative workshop framework to assess the needs of individual markets and aligned with businesses on operationalizing an innovative design while remaining true to the governance requirements of the Digital IT and Code Governance team. Asentech then developed an intensive, best-in-class hcp education destination, with an intuitive user experience, implementing analytics GA 360, with an easy and consistent editorial workflow using Sitecore as technology and Salesforce as the CRM. This framework operationalized a Global HCP Model, Global Consent Model and introduced advanced capabilities such as Match API and an integration framework for scalable implementation. They launched their first site in a record ten weeks from the project award.
Sitecore CMS, Salesforce Marketing Cloud