Asentech simplifies the daunting task of measuring the performance of your web properties. We measure and analyze key success factors like:
- The volume of traffic from each source (e.g., video ads, banner ads, organic search keywords, paid search keywords)
- What actions are visitors taking while on your site (and where)
- Which parts of your site are most compelling in terms of click throughs, bounce rate, scroll time, scroll depth, and other measures
- How often factors (e.g., scroll depth) trigger an event (e.g., chat box popup) that generate an intended action (e.g., customer chat)
- And more . . .
Having an integrated view of your web properties’ performance is key when you are orchestrating a multitude of variables across multiple third-party vendors for services like banner ad distribution, video marketing, and pay-per-click.
Based on our years of experience, we ask the right questions, translate “geek speak” into “business speak”, and perform as a true project manager. So you’re working with an actual business partner rather than a collection of technical specialists, each siloed into their own particular area of expertise.