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HCP360iQ– AI-Powered Assistant

HCP360iQ: Real-Time AI-Powered Insights for Smarter HCP Engagement

In today’s complex multichannel landscape, life sciences companies must adapt their commercial and brand strategies to meet the changing behaviors of healthcare professionals (HCPs). HCP360iQ by Asentech is an intelligent platform designed to empower commercial and brand teams with actionable insights, faster execution, and enhanced data visibility—enabling smarter decisions, tailored messaging, and higher HCP engagement.

Built on a unified marketing data architecture, HCP360iQ integrates cross-channel engagement insights—spanning rep interactions, email, sales, portals, events, social media, and more to surface behavioral patterns and plan next best action.

Why HCP360iQ?

Empower your teams with real-time intelligence, centralized data, and actionable insights—to accelerate HCP engagement, optimize brand performance, and boost ROI. Whether you’re just starting your digital transformation or scaling up your analytics maturity, HCP360iQ delivers instant value and long-term flexibility.

Key Capabilities of HCP360iQ

Unified HCP engagement visibility

Gain a 360-degree view of every HCP interaction across all digital and offline channels—emails, portals, events, rep, field force, and social platforms. This unified engagement hub enables:

  • Advanced HCP segmentation
  • Intent-driven personalization
  • Strategic engagement prioritization
Cross-functional intelligence activation

Break silos and empower all functions—marketing, sales, and brand—with role-specific dashboards, real-time alerts, and unified campaign data. Ensure everyone works from a single source of truth to:

  • Streamline collaboration
  • Optimize campaign strategies
  • Drive consistent customer experiences
Real-time optimization & measurable impact

HCP360iQ removes the lag in traditional reporting by delivering live performance metrics and by accelerating the time to next best action recommendations, enabling you to:

  • Track engagement outcomes in real time
  • Continuously refine campaigns mid-flight
  • Maximize ROI from your marketing investment
Built for life sciences teams of today and tomorrow

Whether you’re early in your omnichannel journey or ready to scale AI-driven marketing, HCP360iQ fits seamlessly into your commercial ecosystem. Its modular architecture ensures rapid deployment, immediate utility, and enterprise-level scalability.


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