Our client wanted to develop a comprehensive framework (Web Portal + Customer Identity Platform) to support its commercial needs for driving HCP engagement across 40 markets.
Healthcare Engagement Portals
Digitize interactions with your customers meaningfully
Life sciences organizations engage with Healthcare Professionals (HCPs) across their business every day. These interactions drive activities at the core of this industry and deliver meaningful business solutions.
At Asentech, we can help you enhance the landscape for healthcare education and engagement so that you can showcase a unified brand voice. We employ a team of designers and technologists to help brand teams design and build effective engagement interactions with your customers.
Provide an intuitive user experience to all stakeholders
Healthcare platforms should be well balanced to serve HCPs across any specialty – a challenging proposition given the different needs.
We can help you power your healthcare portals and platforms with innovative design elements such as videos, animations, contextual navigation, search, specific call-to-action (CTA) that drive enhanced audience engagement and a satisfying experience to all stakeholders.
Derive actionable marketing insights with analytics at the core
Tracking online behavior as HCPs interact with tailored, rich interactive multimedia content allows you to capture data that can be used to refine content and future collaboration strategies.
Asentech will help you leverage platform capabilities and implement analytics such as Google Analytics 360 to generate meaningful and actionable insights empowering commercial teams to enhance the HCPs experience continually.
Power your teams with an easy and consistent editorial workflow
We help you deliver the right message at the right time to drive better HCP engagement and key opinion leaders in essential for you to enhance brand equity.
As a Sitecore Silver partner, we can help you focus on ease of use when implementing reusable components and editorial workflows in Sitecore. In addition, standardizing processes for ongoing content updates across all global implementations will help you scale your reach and improve actionable content – deliver like never before.
Deliver practical, modern solutions for today’s healthcare market
Having a thorough understanding of the life sciences industry and the technology need allows us to create custom solutions that will serve your customers in the exact ways they need and expect to be served:
- Patient savings portals (integration with co-pay processors, patient, and HCP enrollment)
- Buy-and-bill portals (claim submission and processing of co-pay savings)
- eCommerce portals (integration with Salesforce Commerce Cloud (SFCC), VTEX, Magento, Big Commerce, and others creating seamless customer experiences)
- HCP education portals (sample fulfillment, learning systems, and co-pay savings)
- Clinical trial portals (integration with clinical trial results syndicators)
Featured Case Study
HCP Engagement Platform for 40 Market Roll-Out
Enabling the Enablers