Videos

Building Sustainable Omnichannel Strategies!

Many pharma teams celebrate a successful launch, only to see engagement taper off soon after. This session reveals how leading life sciences companies are shifting from launch-focused campaigns to long-term, always-on engagement strategies.


Learn how to integrate internal and external capabilities in parallel, define roles for omnichannel champions, and design systems that scale with evolving business needs. Whether you're managing KOL programs, field force engagement, or CRM-driven automation, this video guides you in building an orchestration model that lasts.


Key Takeaways:

  • Plan beyond the launch party: Build internal capabilities alongside agency partners to avoid post-launch drop-off.
  • Champion cross-functional orchestration: Assign internal owners to align digital, sales, and content strategies.
  • Implement a scalable architecture: Apply “build to fit, build to scale” to balance immediate needs with long-term vision.
  • Align on customer consent: Ensure sustained engagement through early consent capture and personalized experiences.

It’s a journey of a thousand steps—don’t focus only on launch but map the roadmap to long-term omnichannel success."

Panelist, Webinar on Omnichannel Alchemy.