Videos

Smart Data Strategies for Omnichannel Success!

In omnichannel marketing, more data doesn’t always mean better outcomes. Life sciences marketers often face an overwhelming volume of data but lack the clarity to transform it into actionable insights. Without a clear data-to-insights pathway, omnichannel efforts risk becoming reactive, disjointed, and ineffective.


This video explores how a data-first architecture can support smarter, more strategic decisions—aligning with your brand’s adoption journey across awareness, engagement, and loyalty stages. Learn how to evolve your data approach as your marketing goals shift and avoid the trap of collecting data without purpose.


Key Takeaways:

  • Focus on 'adequate data': Learn why collecting the right data matters more than collecting all data.
  • Design a data-to-insights pathway: Establish a clear framework for extracting actionable insights across the brand lifecycle.
  • Evolve with adoption milestones: Discover how to align your data needs with the awareness, trial, and loyalty phases of customer engagement.
  • Prevent data overload: Avoid the “data swamp” by prioritizing insights that drive meaningful next steps.

Out of the gate, there has to be a defined data-to-insights pathway—or you risk getting lost in a data swamp."

Panelist, Webinar on Omnichannel Alchemy.